In a bold move towards sustainability, the Salone del Mobile.Milano is redefining its values by placing sustainable behavior at the core of its mission—socially, environmentally, and economically. Maria Porro, the President of the Salone del Mobile.Milano, recently ratified the Sustainability Policy, reaffirming the organization’s dedication to creating memorable events with a sustainable DNA.

The Salone del Mobile is not just a design and creative laboratory; it’s an evolving entity open to the world’s challenges, fueled by energy, talent, and collaborative intelligence. The renewed Sustainability Policy, integrated into the company’s strategy and event management, reflects the Salone’s commitment to being a socially responsible and environmentally conscious trade fair.

Maria Porro emphasizes the importance of sustainability in the trade fair system and outlines the ethical principles that guide their approach—integrity, honesty, inclusion, and transparency. The policy sets forth concrete objectives, driving the business model toward inclusive, responsible, and sustainable development.

Following the 2022 edition, where sustainability took center stage with Mario Cucinella’s large installation, and the subsequent ISO 20121 certification in 2023, the Salone del Mobile.Milano continues its journey toward sustainability. The renewed Sustainability Policy serves as a roadmap, allowing the organization to measure progress and cultivate awareness in its daily operations, President Maria Porro recognizes the global impact of the Salone as an event and stresses the importance of sharing this ethical and responsible choice with all stakeholders—exhibiting companies, fitters, visitors, and the entire design ecosystem.

The “Under the Surface” installation, born out of ethics and sustainability, contributes to the debate on responsible furniture production. This journey aligns seamlessly with the upcoming International Bathroom Exhibition in Milan on March 5, 2024.

The Salone del Mobile.Milano’s proactive approach to sustainability sets a commendable example in the design industry, showcasing that responsible choices can drive positive change.

Images : @Salotto NY Artist Emiliano Ponzi

Photo Maria Porro. @Guido Stazzoni