Introducing PRINCIPLES: UniFor and OMA’s Innovative Showcase at Perth Design Week 2024

As the vibrant city of Perth gears up for the annual celebration of design innovation, UniFor, a Molteni Group Company, and the internationally acclaimed architecture firm OMA are set to unveil their groundbreaking collaboration – PRINCIPLES. Taking center stage at Cathedral Square, now transformed into PRINCIPLES Square, this event marks the Australian debut of the collection, promising a fusion of functionality, creativity, and visionary design.

PRINCIPLES is more than just a furniture collection; it’s a testament to the evolving needs of contemporary workplaces. With over a hundred meticulously crafted elements ranging from S to XL, the collection offers unparalleled flexibility, seamlessly adapting to diverse work environments. From collaborative lounge areas adorned with square, round, and donut-shaped islands to dynamic workspaces featuring curved partition panels and multifunctional seating modules, PRINCIPLES redefines the boundaries of office design.

At PRINCIPLES Square, spanning over 600 square meters, visitors are invited to immerse themselves in an interactive exploration of the collection’s multifaceted capabilities. From casual encounters in lounge settings to focused workshops and movie screenings, the installation showcases the versatility of PRINCIPLES in fostering creativity, collaboration, and communication.

The partnership between UniFor and OMA extends beyond mere aesthetics; it’s a synergy of design philosophy and technical expertise. Building upon their successful collaboration at the Axel Springer Campus in Berlin, the teams have reimagined and refined the furniture elements to embody OMA’s visionary concepts while harnessing UniFor’s precision engineering.

As the curtains rise on PRINCIPLES Square, UniFor and OMA invite you to witness the convergence of artistry and functionality, innovation and tradition. Join us as we embark on a journey to redefine the modern workspace and inspire a new generation of design enthusiasts.